2013缍�(j墨ng)婵�(j矛)甯€冭│鎴愮妇(j墨)鏌ヨ|2013骞寸稉(j墨ng)婵�(j矛)甯垚绺�(j墨)鍠�=鍎�(y艒u)鎯犲埜|涓€灏�(du矛)涓€淇濋亷(gu貌)濂楅

 缍�(j墨ng)婵�(j矛)甯€冭│鑰冨悗寰佹枃绲㈤簵闁�(k膩i)鍟焴~ |鏌ュ垎鍫�(b脿o)鍠滃笘~~

    鏌ョ湅鍖附銆嬨€�2014骞寸稉(j墨ng)婵�(j矛)甯€冭│銆婁腑绱�(j铆)宸ュ晢銆嬭紨灏�(d菐o)鍖附  

銆€銆€绗笁绔犮€€甯傚牬(ch菐ng)鐕�(y铆ng)閵疯垏鍝佺墝寤鸿ō(sh猫)

銆€銆€绗竴绡€(ji茅)銆€甯傚牬(ch菐ng)鐕�(y铆ng)閵锋杩�

銆€銆€涓€銆佸競鍫�(ch菐ng)鐕�(y铆ng)閵风殑鍚京

銆€銆€甯傚牬(ch菐ng)鐕�(y铆ng)閵锋槸浼佹キ(y猫)鍦ㄨ畩鍖栫殑甯傚牬(ch菐ng)鐠�(hu谩n)澧冧腑锛岀偤婊胯冻椤у闇€瑕併€佸(sh铆)鐝�(xi脿n)浼佹キ(y猫)鐩(bi膩o)鐨勫晢鍕�(w霉)娲诲嫊(d貌ng)閬�(gu貌)绋�锛屽寘鎷競鍫�(ch菐ng)瑾�(di脿o)鐮斻€侀伕鎿囩洰妯�(bi膩o)甯傚牬(ch菐ng)銆佺敘(ch菐n)鍝侀枊(k膩i)鐧�(f膩)銆佺敘(ch菐n)鍝佸畾鍍�(ji脿)銆佹笭閬撻伕鎿囥€佺敘(ch菐n)鍝佷績閵枫€佺敘(ch菐n)鍝佸劜(ch菙)瀛樺拰閬�(y霉n)杓�銆佺敘(ch菐n)鍝侀姺鍞�銆佹彁渚涙湇鍕�(w霉)绛変竴绯诲垪鑸囧競鍫�(ch菐ng)鏈夐棞(gu膩n)鐨勪紒妤�(y猫)缍�(j墨ng)鐕�(y铆ng)娲诲嫊(d貌ng)銆�

銆€銆€甯傚牬(ch菐ng)鐕�(y铆ng)閵疯蹇电殑婕旇畩澶ц嚧缍�(j墨ng)姝蜂簡鐢熺敘(ch菐n)瑙€蹇�銆佺敘(ch菐n)鍝佽蹇�銆侀姺鍞蹇�銆佸競鍫�(ch菐ng)鐕�(y铆ng)閵疯蹇佃垏绀炬渻(hu矛)鐕�(y铆ng)閵疯蹇典簲鍊�(g猫)闅庢銆� (鎺屾彙)

銆€銆€浜�銆佸競鍫�(ch菐ng)鐕�(y铆ng)閵风殑鍔熻兘鑸囦綔鐢�

銆€銆€1.甯傚牬(ch菐ng)鐕�(y铆ng)閵风殑鍔熻兘 (鎺屾彙)

銆€銆€(1)浜ゆ彌鍔熻兘銆� (2)鐗╂祦鍔熻兘銆� (3)鐢�(ch菐n)鍝佸垎椤炲姛鑳姐€�(4)铻嶈硣鍔熻兘銆�(5)淇℃伅鍔熻兘銆�(6)鎵挎摂(d膩n)棰�(f膿ng)闅�(xi菐n)鍔熻兘銆�

銆€銆€2.甯傚牬(ch菐ng)鐕�(y铆ng)閵风殑浣滅敤

銆€銆€(1)鎸囧皫(d菐o)浼佹キ(y猫)姹虹瓥銆�

銆€銆€(2)闁�(k膩i)鎷撳競鍫�(ch菐ng)銆�

銆€銆€(3)婊胯冻娑堣不(f猫i)鑰呴渶瑕�銆�

銆€銆€涓�銆佸競鍫�(ch菐ng)鐕�(y铆ng)閵风殑绠＄悊鑸囦换鍕�(w霉)

銆€銆€(涓€)甯傚牬(ch菐ng)鐕�(y铆ng)閵风殑绠＄悊

銆€銆€浼佹キ(y猫)鐨勫競鍫�(ch菐ng)鐕�(y铆ng)閵风鐞嗭紝鏄紒妤�(y猫)鏍规摎(j霉)鍏舵キ(y猫)鍕�(w霉)鑼冨湇銆佺稉(j墨ng)鐕�(y铆ng)鐩(bi膩o)鍜岀櫦(f膩)灞曟埌(zh脿n)鐣ワ紝璀�(sh铆)鍒�銆佸垎鏋�銆佽⿻(p铆ng)鍍�(ji脿)澶栭儴鐠�(hu谩n)澧冩墍铇�(y霉n)娑电殑甯傚牬(ch菐ng)姗�(j墨)鏈�(hu矛)锛岀祼(ji茅)鍚堜紒妤�(y猫)鐨勮硣婧愮媭娉�锛岀稖鍚堣€冩叜鍚勭ó褰遍熆鍥犵礌锛屽埗瀹氬悇绋敘(ch菐n)鍝佺殑甯傚牬(ch菐ng)鐕�(y铆ng)閵锋埌(zh脿n)鐣ュ拰绛栫暐锛屽苟浜堜互鏈夋晥瀵�(sh铆)鏂姐€�

銆€銆€浼佹キ(y猫)鐨勫競鍫�(ch菐ng)鐕�(y铆ng)閵风鐞嗗寘鎷洓鍊�(g猫)鐠�(hu谩n)绡€(ji茅)锛�

銆€銆€(1)鐧�(f膩)鐝�(xi脿n)鍜屽垎鏋愬競鍫�(ch菐ng)姗�(j墨)鏈�(hu矛)銆傜櫦(f膩)鐝�(xi脿n)甯傚牬(ch菐ng)姗�(j墨)鏈�(hu矛)鏄競鍫�(ch菐ng)鐕�(y铆ng)閵风殑棣栬浠诲嫏(w霉)銆�

銆€銆€甯傚牬(ch菐ng)姗�(j墨)鏈�(hu矛)鏄寚甯傚牬(ch菐ng)涓婂瓨鍦ㄧ殑鏌愪簺鏈婊胯冻鐨勯渶瑕�锛屽彲浠ョ敱浼佹キ(y猫)鍒╃敤鑷繁鎺屾彙鐨勮硣婧�锛屽皣鍏惰綁(zhu菐n)鍖栫偤鐝�(xi脿n)瀵�(sh铆)鐨勯渶姹�锛屽苟鎻愪緵鐩告噳(y墨ng)鐨勭敘(ch菐n)鍝佸拰鏈嶅嫏(w霉)銆�

銆€銆€闇€瑕侀€�(j矛n)琛屽垎鏋愬拰瑭�(p铆ng)鍍�(ji脿)锛�

銆€銆€鈼� 棣栧厛锛岀洰妯�(bi膩o)涓€鑷存€с€傝鍒嗘瀽甯傚牬(ch菐ng)姗�(j墨)鏈�(hu矛)鑸囦紒妤�(y猫)鐩(bi膩o)鐨勭当(t菕ng)涓€鎬�锛岀⒑瀹氱浉闂�(gu膩n)姗�(j墨)鏈�(hu矛)鏄惁绗﹀悎浼佹キ(y猫)鐨勫畻鏃ㄥ拰鏈夊埄浜庡(sh铆)鐝�(xi脿n)浼佹キ(y猫)鐨勭洰妯�(bi膩o)銆�

銆€銆€鈼� 鍏舵锛岃兘鍔涗竴鑷存€с€傝鍒嗘瀽甯傚牬(ch菐ng)姗�(j墨)鏈�(hu矛)鍚屼紒妤�(y猫)鑳藉姏鐨勭当(t菕ng)涓€鎬�锛屾噳(y墨ng)鐩￠噺閬告搰鑳藉厖鍒嗙櫦(f膩)鎻紒妤�(y猫)鑳藉姏鐨勬(j墨)鏈�(hu矛)銆�

銆€銆€鈼� 鍐嶆锛岃鍒嗘瀽浼佹キ(y猫)鑳藉惁鐛插緱鏈€澶х殑鈥滃樊鍒ュ埄鐩娾€�锛屽嵆鍦ㄥ埄鐢ㄨ┎姗�(j墨)鏈�(hu矛)鏅�(sh铆)鏄惁姣旂(j矛ng)鐖�(zh膿ng)鑰呮搧鏈夋洿澶х殑鍎�(y艒u)鍕�(sh矛)锛屾槸鍚﹁兘姣旂(j矛ng)鐖�(zh膿ng)鑰呯嵅寰楁洿澶х殑鍒╃泭銆�

銆€銆€(2)閬告搰鐩(bi膩o)甯傚牬(ch菐ng)銆傚競鍫�(ch菐ng)绱�(x矛)鍒�銆侀伕鎿囩洰妯�(bi膩o)甯傚牬(ch菐ng)銆佸競鍫�(ch菐ng)瀹氫綅銆�

銆€銆€鎳�(y墨ng)鏍规摎(j霉)涓嶅悓鎯呮硜閲囩敤涓嶅悓妯″紡锛屽鍠竴甯傚牬(ch菐ng)闆嗕腑鍖�銆侀伕鎿囨€у皥妤�(y猫)鍖�銆佺敘(ch菐n)鍝佸皥妤�(y猫)鍖栥€佸競鍫�(ch菐ng)灏堟キ(y猫)鍖�銆佸叏闈㈤€�(j矛n)鍏ョ瓑銆�

銆€銆€(3)鍒跺畾鐕�(y铆ng)閵锋埌(zh脿n)鐣�銆傜嚐(y铆ng)閵锋埌(zh脿n)鐣ユ秹鍙婂競鍫�(ch菐ng)鐕�(y铆ng)閵风祫鍚堝拰鐕�(y铆ng)閵烽爯(y霉)绠�銆�

銆€銆€鈼� 甯傚牬(ch菐ng)鐕�(y铆ng)閵风祫鍚堟槸鎸囦紒妤�(y猫)鍗�(xi茅)瑾�(di脿o)閰嶅鍦伴亱(y霉n)鐢ㄥ悇绋彲浠ユ帶鍒剁殑鐕�(y铆ng)閵峰洜绱�锛屽4P锛氱敘(ch菐n)鍝�(Product)銆佸児(ji脿)鏍�(Price)銆佹笭閬�(Place)銆佷績閵�(Promotion)绛夈€�

銆€銆€鈼� 鐕�(y铆ng)閵烽爯(y霉)绠椾竴鑸互閵峰敭椤嶇偤渚濇摎(j霉)渚�(l谩i)鍒跺畾锛岄€氶亷(gu貌)鍒嗘瀽瀵�(sh铆)鐝�(xi脿n)涓€瀹氱殑閵峰敭椤嶅拰甯傚牬(ch菐ng)鍗犳湁鐜囨墍闇€鐨勭嚐(y铆ng)閵峰伐浣滈噺锛岀浉鎳�(y墨ng)鍦扮⒑瀹氱嚐(y铆ng)閵烽爯(y霉)绠楅锛屽苟灏囩嚐(y铆ng)閵烽爯(y霉)绠楀悎鐞嗗湴鍒嗛厤绲﹀悇闋�(xi脿ng)鐕�(y铆ng)閵峰洜绱犮€�

銆€銆€(4)瀵�(sh铆)鏂借垏鎺у埗鐕�(y铆ng)閵锋埌(zh脿n)鐣�銆�

銆€銆€鎺у埗鍖呮嫭锛�

銆€?銆佸€岀敁鎵�?j矛)鍔冩帶鍒躲€�

銆€?銆佽爱A鍒╄兘鍔涙帶鍒�銆�

銆€?銆佽箿?zh脿n)鐣ユ帶鍒�銆�