鏂版蹇甸洐瑾烇細鍝瑧涓嶅緱锛氬揩椁愮編椋熷湒娆洪鎴戝€戠殑鎰熸儏


Go to any fast-food restaurant and you’ll see super-sized pictures of the food on offer looking mouth-wateringly ravishing.
鍒颁换浣曚竴瀹跺揩椁愬簵鐢ㄩ锛屼綘閮芥渻鐪嬪埌瓒呭ぇ骞呯殑缇庨鍦栫墖锛屼笂闈㈢殑椋熺墿鐪嬭捣渚嗘サ鍏惰獦鎯戯紝浠や汉鍙f按姹磱銆�
But how often do the burger锛� salad or sandwich that you actually buy match up with this image?
鐒惰€屽張鏈夊灏戞锛屼綘鐪熸璨峰埌鐨勬饥鍫�锛屾矙鎷夋垨涓夋槑娌诲拰鍦栫墖涓€妯e憿?
The difference between image and reality is thanks to professional food stylists — combined with some photographic tricks.
缇庨鍦栫墖鑸囧鐗╀箣闁撹骏鐒舵湁鍒�锛岄€欐槸灏堟キ(y猫)椋熷搧閫犲瀷甯殑鏉颁綔——鍐嶅姞涓婁竴浜涘湒鐗囪檿鐞嗘妧琛撱€�
COSTA COFFEE
COSTA鍜栧暋
Mozzarella and tomato sourdough panini
璧峰徃鐣寗甯曢噷灏�
PROMISE锛� A pretty锛� delicately ridged white roll锛� with a tidy layer of tomato slices锛� a basil leaf and the cheese gently melting over the edges.
鎵胯锛氫竴鍙€犲瀷缇庤鐨勭櫧闈㈠寘鍗凤紝闈㈠寘涓枔鏈夌簿缇庣殑绐佽捣绶�锛岄噷闈㈠ぞ钁椾竴灞ゆ摵鏀炬暣榻婄殑鐣寗锛屼竴灞よ敩鑿滃拰骞剧墖濂堕叒锛岃瀺鍖栫殑璧峰徃婊挎孩鍒伴潰鍖呴倞涓婁締浜�銆�
REALITY锛� What a mess! Squashed to within an inch of its life by the server when he placed it in the toasting machine锛� the roll is now messy and ugly. Pick it up and it feels not like light锛� fluffy bread but like a doorstop.
鐝�(xi脿n)瀵︼細鐪熸槸涓€鍦樼碂!鐣跺粴甯妸瀹冩斁閫茬儰闈㈠寘姗熸檪锛岄€欏彧闈㈠寘鍗峰ソ鍍忓凡缍�(j墨ng)琚檺鐨勫彧鍓╀笅鍗婃鍛戒簡锛岀従(xi脿n)鍦ㄥ畠鐪嬭捣渚嗗噷浜傝€屼笐闄�銆傜暥浣犳妸瀹冩嬁璧蜂締鏅傛渻鐧�(f膩)鐝�(xi脿n)瀹冧笉鍍忎竴鍙澗杌熻紩鐩堢殑闈㈠寘锛屽€掑儚涓€鍊嬮杸鎿�銆�
STARBUCKS
鏄熷反鍏�
All Day Breakfast Panini
鏄熷反鍏嬬殑涓€鏃ユ棭椁愬笗閲屽凹
PROMISE锛� The coffee company promises ‘a stone-baked ciabatta sandwich with free-range egg锛� loin of bacon and mushrooms’. And that’s all technically true ...
鎵胯锛氶€欏鍜栧暋閫i帠搴楁壙璜剧郸鎴戝€戠殑鏄�“涓€娆惧鐖愮儤鐑ょ殑鎰忓ぇ鍒╄剢鐨潰鍖呬笁鏄庢不锛屽叾涓ぞ鏈夎嚜鐢辨斁椁�(y菐ng)鐨勯洖涓嬬殑铔�锛屽煿鏍归噷鑴婅倝鍜岃槕鑿囥€傛墍鏈夐€欎簺閮借矊浼兼槸瀵﹁┍……
REALITY锛� ...except that it’s all been squashed into a mushy mess by the time it emerges from the Starbucks toasting machine. The bacon is dry锛� the egg rubbery and the poor bread looks like it’s been stamped upon.
鐝�(xi脿n)瀵︼細……鍙槸鐣堕€欏彧涓夋槑娌诲緸杈涘反鍏嬬殑鐑ょ垚涓鎷垮嚭渚嗙殑鏅傚€�锛屽凡缍�(j墨ng)琚摖澹撴垚浜嗕竴鍦樼硦鐙€鐗┿€傚煿鏍圭儰骞蹭簡锛岄洖铔嬭€佸姗$毊锛屽彲鎲愮殑闈㈠寘鐗囩湅涓婂幓濂藉儚琚汉韪╅亷鍏╄叧銆�
NANDO‘S Grilled chicken wrap
鐑ら洖鑲夊嵎
PROMISE锛� A neat spiral of smooth tortilla锛� deep green lettuce锛� pieces of grilled chicken breast and a cheeky tomato poking through.
鎵胯锛氫竴鍙厜婊戠殑闆炶倝鍗�锛屽闈㈡槸涓€灞ゅ婊戠殑澧ㄨタ鍝ョ儰椁�锛岀ⅶ缍犵殑鐢熻彍锛屼竴灞ょ儰闆炶兏鑴倝锛岄倓鏈変竴鐗�“缈诲⒒”鐨勭暘鑼�銆�
REALITY锛� where has that spiral gone? The lettuce is flabbier and less fresh-looking. Though the chicken at Nando’s is锛� as ever锛� scrumptious.
鐝�(xi脿n)瀵︼細瑾ソ鐨�“鍗�”鍛�?鐢熻彍姣斿湒鐗囦腑鐪嬭捣渚嗚粺濉�锛岃€屼笖涓嶅お鏂伴銆備笉閬嶯ando’s瀹剁殑闆炶倝閭勬槸涓€濡傛棦寰€鐨勭編鍛�銆�
BURGER KING
婕㈠牎鐜�
Whopper
鑿牎
PROMISE锛� The promotional picture shows exquisite horizontal layers of bushy锛� bright green lettuce锛� glistening red tomatoes锛� shiny onions锛� crinkle-cut gherkins锛� a juicy burger and neat little blobs of ketchup.
鎵胯锛氬唬鍛婂湒鐗囧睍绀虹殑鏄竴灞ゅ堡璞愮編鐨勯缍犺壊鐢熻彍锛岀磪褰ゅ饯鐨勭暘鑼�锛岄浜殑娲嬭敟锛岃灪鏃嬬媭鐨勫皬榛冪摐锛岄€欎竴鍒囨鎴愪竴鍊嬮缇庡姹佺殑婕㈠牎锛屼腑闁撻倓鍐掑嚭涓€灏忕彔涓€灏忕彔鐨勭暘鑼勯啲銆�
REALITY锛� The burger is a meagre-looking shambles. The meat is surprisingly thin and the whole thing is a squat affair. Delve about a bit and you’ll find four onion rings锛� two tomato slices and two gherkins hiding in the gooey mess inside — but dull-coloured and limp.
鐝�(xi脿n)瀵︼細閫欏彧婕㈠牎鐪嬭捣渚嗘悥鎼栨澧滐紝鐦﹂宥欏硧銆傝倝鐗囪杽鐨勪护浜哄悆椹氾紝鏁村彧婕㈠牎鐪嬭捣渚嗙煯濉屽鐨�銆傚挰涓嬪幓涓€鍙o紝浣犳渻鎵惧埌鍥涘€嬫磱钄ュ湀锛屽叐鐗囩暘鑼�锛岄倓鏈夊叐鐗囬粌鐡滆棌鍦ㄩ噷闈竴鍦樼硦鐙€鐗╀箣涓�——椤忚壊鐪嬭捣渚嗛粌榛冪殑锛岃粺濉屽鐨�銆�
SUBWAY
璩界櫨鍛�
Steak Cheese Melt
鐗涙帓璧峰徃鍫�
PROMISE锛� What could be tastier-looking than this fresh-looking roll packed full of thin-sliced锛� moist-looking beef with slices of crisp锛� red onions and bright green peppers?
鎵胯锛氶€欏彧闈㈠寘鍗风湅璧蜂締鍗佸垎楫編锛岄噷闈㈠寘钁楁豢婊夸竴灞ゆ粦娼ょ殑鐗涜倝钖勭墖锛岄倓鏈変竴鍦堝湀棣欒剢鐨勭磪鑹叉磱钄ュ湀锛岄缍犵殑杈f锛岄倓鏈変粈涔堣兘姣斿畠鐪嬭捣渚嗘洿瑾樹汉鍛�?
REALITY锛歍he meat is dry (and sparse)锛� the bread — the ‘Italian roll’ — is soft and seems stale锛� and the melted cheese is stuck to it.
鐝�(xi脿n)瀵︼細鐗涜倝寰堝共(鑰屼笖鍒嗛噺寰堝皯)锛岄潰鍖�——“鎰忓ぇ鍒╁嵎”——鍗婚潪甯歌粺濉岋紝濂藉儚宸茬稉(j墨ng)涓嶆柊楫簡锛岃瀺鍖栫殑濂堕叒绮樺湪闈㈠寘涓娿€�
鏈€鏂拌硣瑷�
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