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BEC鍟嗗嫏(w霉)鑻辫獮涓サ鑰冭│姝峰勾鑰冭│鐪熼锛�48锛�

Online exchanges?

Online exchanges have emerged as some of the internet's best businesses - but also as some of the worst

So the internet hasn't revolutionised the (0).....A.... most of us buy petrol, or watch movies. But there is one thing the internet does very well. It can bring together (19) ............ dispersed buyers and sellers to create active, efficient markets where none(20)............before. This facility has (21) ............to the emergence of online exchanges: retail businesses with none of the usual traders' risks - no merchandise, no storefronts - and with nothing to do but take a (22)............of each transaction that takes place on the site.

This may sound straightforward, but some high-profile online exchanges have(23)..........out to be major embarrassments. One company, which tried to establish a central marketplace on the internet for auto parts, has invested, in (24).............a massive $250m and is (25)............to stay in business. Another businessman, who facilitated online trading in business equipment and supplies, (26)............after he had lost $280m.

So what does a company need in order to be successful? You could call it good'market architecture' - a structure that (27)............the right business plan and top technology with good timing and the (28)............of both buyers and sellers.

Mike Pham's company, eStream, is an excellent example of one business that met these (29).............Back in 1996, when Pham was looking for a loan, he didn't like filling in the same form every time he (30)............to a new lender.That got him thinking. Why not (31)............prospective borrowers to complete a standard form and circulate that to a number of lenders, who would then make an offer to the borrower, in (32)............with each other?

Pham's company is doing well. Last year, eStream (33)............more than 1.5 million loans on behalf of 170 lenders.

19 A largely B deeply C mainly D widely

20 A existed B occurred C happened D developed

21 A led B brought C caused D resulted

22 A number B percentage C division D quantity

23 A pulled B made C turned D carried

24 A sum B total C amount D figure

25 A applying B exerting C struggling D forcing

26 A left out B gave up C drew back D ran down

27 A adds B connects C combines D links

28 A confidence B security C certainty D promise

29 A necessities B propositions C measures D criteria

30 A requested B asked C applied D demanded

31 A attract B invite C suggest D recommend

32 A contrast B conflict C challenge D competition

33 A performed B dealt C handled D treated

銆奜nline exchanges銆嬶紝鍦ㄧ窔浜ゆ槗銆�

19椤岋紝鐞嗚В浜嗘剰鎬濅笉闆ｅ仛鍑洪伕鎿�锛屾槸瑾皣寤ｆ硾鍒嗘暎鐨勮常瀹跺拰璨峰鑱氶泦鍒颁簡涓€璧�銆傜敤widely dispersed銆�

20椤岋紝浠ュ墠寰炴湭瀛樺湪閬庣殑銆侼one existed before銆�

21椤�锛岄€欏瑷�(sh猫)鍌欏皫(d菐o)鑷翠簡鍦ㄧ窔浜ゆ槗鐨勫嚭鐝�(xi脿n)銆俵ead to灏�(d菐o)鑷�銆�

22椤�锛宼ake percentage of鏄€�(g猫)甯哥敤瑭炵祫锛屾剰鎬濇槸瑕佹嬁璧颁竴閮ㄥ垎?锛熺＆鈧�(g猫)渚嬪彞锛欼 don’t take a percentage of your ad buy銆傚湪璨疯常涓父鐢ㄥ埌閫欏€�(g猫)瑾硶銆�

23椤�锛宼urned out to be锛屽浐瀹氱敤娉�锛岀祼(ji茅)鏋滄槸

24椤�锛宨n total绺藉叡锛屽浐瀹氱敤娉�

25椤�锛屽緸鎰忔€濅笂鐞嗚В锛屾槸瑾帣鎵庤憲銆佸姫鍔涜憲瑕佸湪閫欏€�(g猫)琛屾キ(y猫)寰呬笅渚�銆傜敤struggle銆�

26椤�锛屼篃瑕佸緸鎰忔€濅笂鐞嗚В銆傞€欎竴娈垫槸璎涚殑major embarrassments锛岃垑鐨勪緥瀛愰兘鏄秷妤电殑锛屽墠闈㈣涓€鍊�(g猫)鍏徃鎺欐墡钁楄鐣欎笅渚�锛屽悗闈㈣鐣�(d膩ng)閫欏€�(g猫)businessman鎼嶅け浜�280m鐨勬檪(sh铆)鍊�锛屼緵鎳�(y墨ng)鍟嗘斁妫勪粬浜�銆傜敤give up銆�

27椤岋紝combine with锛岀祼(ji茅)鍚�銆傚皣姝ｇ⒑鐨勫晢妤�(y猫)瑷�(j矛)鍔冨拰闋傜礆(j铆)鎶€琛�(sh霉)绲�(ji茅)鍚堝ソ鐨勬檪(sh铆)姗�(j墨)鍜岃卜瀹跺拰璩ｅ鐨勪俊浠�銆�

28椤岋紝璨峰鍜岃常瀹剁殑淇′换銆傜敤confidence銆�

29椤岋紝meet/satisfy/fulfil criteria婊胯冻妯�(bi膩o)婧�(zh菙n)锛岀湅鏈楁枃鐨勪竴鍊�(g猫)渚嬪彞锛歍o qualify for a grant, students must satisfy certain criteria銆�

30椤�锛宎pply to 鍦ㄩ€欓噷鏄敵璜�(q菒ng)鐨勬剰鎬濓細to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something?锛熷寙绮嬧偓(g猫)渚嬪彞锛欼 applied to four universities and was accepted by all of them.閫欏€�(g猫)鍙ュ瓙鐨勬剰鎬濇槸浠栦笉鍠滄姣忔鐢宠珛(q菒ng)鏂扮殑鍊熸浜烘檪(sh铆)閮借濉浉鍚岀殑琛ㄦ牸銆�

31椤�锛岄€欓噷濉叆invite锛屼娇鐢ㄧ殑鏄竴鍊�(g猫)涓嶅お甯哥敤鐨勬剰鎬濓細to politely ask someone to do something銆傜Ξ璨岀殑閭€璜�(q菒ng)鏌愪汉鍋氭煇浜嬨€傛暣鍊�(g猫)鍙ュ瓙鐨勬剰鎬濇槸閭€璜�(q菒ng)鍊熸鑰呭～瀵竴鍊�(g猫)妯�(bi膩o)婧�(zh菙n)鐨勮〃鏍�锛岀劧鍚庤〃鏍煎湪鍌典富閭ｉ噷娴侀€氥€�

32椤�锛宨n competition with each other鐩镐簰绔�(j矛ng)鐖�(zh膿ng)銆�

33椤�锛岃檿鐞嗕簡1.5m鐨勮哺娆俱€傜敤handle锛宒eal鐨勮┍瑕佸姞with.

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